Why your Business Needs a Website: Top 4 Reasons to Have a Website and How to Start

Post by
JP Baez

Does your business need a website? In other words, should you create a digital channel where existing and potential customers can interact with your company 24/7? Will your company increase sales by appearing in Google or other search engines? - The answer to all is YES.

However, believe it or not, more than 40% of Small and Medium Enterprises (SMEs) miss out on this. Check out here why your small business needs a website, the top 4 reasons to have a website, and how to start!

Offer 24/7 customer interaction

Having a website allows you to be in constant communication and interaction with your customers, who can consult you at any time or see your products and services at any time. Getting 24/7 attention gives them the confidence and security they need from you. 

Moreover, with a good communication strategy for your website, you will encourage feedback from your clients, who can leave their opinion, doubts, praises, and complaints. It is important to respect all opinions and respond in all cases. This will give you a good image when new clients access your site. 

If as a small business owner, your time and resources are limited, take a step forward and implement a chatbot hand-in-hand with an expert. This will help you answer immediately every time a customer reaches out. Look for an agency that is specializes in website management for small businesses that can help you deliver an almost human interaction with your clients. 

Make your Business Appear on Google Search

Google alone has 3.5 billion searches per day (we guess nobody wants to miss out on that). With a website, you can list your company in search engines like Google and be on their search engine listings so people can find your product or service when in need. 

But, how to make your business appear on Google Search?

  1. SEO services: With SEO (Search Engine Optimization) you can optimize your site to be among the first results of Google or other search engines. 
  2. SEM Ads: SEM or Search Engine Marketing helps you enhance your strategy by letting you invest in placed ads such as Google Ads to ensure higher visibility yet.

Take a shortcut and avoid losing money! To get real SEO and SEM results you need experts in the field. Look for a trustworthy local SEO agency by typing, for example, “Dallas SEO agency”. The first results will let you know that that agency actually knows how to do SEO! Invest your money wisely and search for a Google Partner agency that knows how to make things work regarding Google Ads management services. If you have a small business needing visits, look for experts in Google local service ads.

Increase Sales with a Business Website

SMEs can greatly increase their sales by having an effective business website. By giving customers the ability to order products online or request services, the shopping experience is made much easier and more accessible. Your business will be in operation 24 hours a day, 365 days a year and distances will no longer be an obstacle.

Take a look how are client Resilient Supplements sells thousands of unit through their website HERE!

Before embarking on the search for a small website builder and probably discovering it is more complicated than you imagined to build a website on your own, better get in touch with experts in small business website design. Partner with a specialized agency or web designer for small businesses that understand your specific needs and can portray them in a fully functional website. 

Website Branding: Build your Brand

‍Online presence helps develop and maintain brand image. Website branding can help you build your brand. As a small business or company, it is of utmost importance to care about your brand. Making it visible is one thing, generating a certain image and value for the users is another. Build your brand personality with the perfect website.

How to Create the Perfect Branded Website for Your Small Business

A business website must be the instrument to give online visibility to the brand and correctly inform about the products/services that is being offered. Taking into account that this web page must reach the correct audience think of the next two factors to create the perfect branded website for your small business: 

  1. Focus on User Experience (UX) and User Interaction (UI): Create a website that increases sales opportunities and ensures you have happy customers. By having a website focused on UX and UI, plus a great product or service, surely your sales will increase. 
  2. Truly represent your brand image and personality:  The design of the website, the images, the experience, and the information incorporated therein will be decisive in generating a long-term relationship with users and clients. Make sure your website branding represents all that your company is about (values, service, quality, you name it). 

How to Start with a Small Business Website?

After learning why your business needs a website you might probably be thinking: How can I start with a small business website? Or, if you already have one that has not worked as the powerful tool a website can be for you, then the question would be: how can I improve my business website? Don’t worry, we’ve got you covered. 

At Creatum Studios we specify in professional website management for small businesses. This means we work with an in-house team of large and small business web designers, specialized worldwide and local SEO services in Dallas, Google Ads (SEM campaigns) and social Ads (Facebook Ads, Instagram, Linkedin) experts, and branding specialists to elevate your online presence! Contact us now and get a free SEO analysis for your website.

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