It is well known that Google is the largest search engine in the world. After all, almost every time we have a question, we immediately go to it for answers. But, how can Google Ads help you advance your business goals? Understanding it is the first step to getting the most out of this digital ads platform your potential customers will be using quite often.
Search Google or Type a Url?
We use Google to ask questions and find relevant information about places, products, and services. The precise moment of search is crucial: if a company has the solution to a problem, it should be the first one to bring it right in front of the person searching. So, either a user chooses to search Google or type a url, you need to be there always.
This is the reason why many companies focus on digital strategies, such as Search Engine Optimization (SEO) or Search Engine Marketing (SEM, like Google Ads) to appear in the top results when a user is looking for their product, services, or brand. In other words, with digital marketing strategies you can ensure that when someone performs a search related to your services, your business appears as a solution within the results returned in the Google search.
How to make a website appear first on Google
As we mentioned at the beginning of this article, Google Ads is a platform responsible for transforming your ads into search results. So, if you want to make your website appear first on Google, Search Ads are the right choice, as the tool helps your brand stand out and reach people who are interested in what you are offering in a fast and effective way. But, how long does it take for google ads to work? Almost immediately: when your campaign is approved by the platform (usually 4 hr) your ads start showing.
A complimentary, long-term option to Google ads, is Search Engine Optimization (SEO). SEO is another way to increase your company's presence. The difference between SEO and SEM, is while Google Ads (SEM strategy) guarantees you instant visibility as you are paying for ads, SEO generates results in the medium and long term, as this strategy focuses on positioning specific keywords in your content related to your business and optimizing your website for full performance.
How do SEO and SEM work together
It is very common to consider both strategies as complementary. SEO and SEM work together as Google Ads will provide you with the needed immediate results and SEO will bring long-term positioning of your website. If you want to learn more about SEO, check out our blog Is SEO Worth it?
How does Google Ads work?
Google Ads is the place to create campaigns and ads, monitor your page views, and get help with important information directly from the platform. All this will allow your company to gain more visibility and reach more customers, by appearing at the top of the search engine results pages.
So, how does Google Ads work? Google Ads offers users a number of advertising spaces, from apps to partner websites, including YouTube. To access the service, all you have to do is create an account to start creating campaigns.
It is an active advertising tool since your content will appear in the search engine every time someone performs a search related to your product or service. If your ad attracts attention, interested parties may contact you or your company. The success of the ads will depend on how you manage them, the optimization strategy behind them, and obviously, your service or product.
Cost of Google Ads
Like other advertising platforms that offer performance and paid media services, Google Ads requires a monetary investment, although with attractive prices compared to other alternatives. One of the advantages of the platform is that you can choose to pay in advance, with which you decide how much you want to invest and the system uses the credit of your account in the course of a given campaign. But, if you would rather use your credit card and select a daily budget to be spent, you can too.
For specific details into budgeting and the cost of Google Ads, take a look at our article How much are Google Ads?
Ad clicks: a good way to use your budget
A common way to use your campaign budget is through ad clicks. Every time your ad appears in a search and a user decides to click on it, the tool will charge for the service. This system is called cost per click (CPC). But Google Ads, as one of the main pay per click tools, offers other options, depending on your settings.
Ultimately, you are the one who defines the budget of the campaigns and the amount paid for each click. If your ad isn't getting enough clicks, it means it's not getting enough people's attention.
Good performance requires a good strategy
Understanding how Google Ads works is an important step to making its cost-benefit worthwhile. When creating an ad, one of the most important aspects to take into account is the choice of keywords, since these will describe what is offered and will help your ad appear prominently in the search engine.
The better the wording and choice of words, the better your ads will rank compared to the competition. It is also possible to target the ads by audience, location, language, and even by type of device used by the potential client.
Google Ads offers a complete service, with reports and insights generated by the tool that allow you to take advantage of important data about the performance of your ads and the interactions of your audience. By learning more about your business, the tool itself ends up becoming an asset for your company.
How to choose the right keywords for your PPC campaign on Google Ads
The best way to choose keywords for ppc is by leveraging Google Ads Keyword Planner, plus using the forecasting tool and actually getting an idea of how much each word costs and the volume of searches it has. These are just some of the reasons to start exploring the platform. If you don't have an account yet, it’s time to open one.
Final considerations on How can Google Ads help you Advance your Business Goals
Presenting your business to more potential customers is easier when you have the necessary tools to facilitate your growth. To do this, it is essential to understand in detail how your audience searches for your product or service, and create a convincing pitch.
It is also very important to offer different options for potential customers to contact you. Your website should provide information such as a phone number, email address, and social media profiles. If people can't find any information about your business, a simple way to buy your products, request your services, or contact you, driving them to your website will be worthless. The more information, the better.
The first step to start with Google Ads: Hire a Digital Marketing Agency
Paid ads such as Google Ads campaigns on search, display, shopping, or video (YouTube) are a very important factor in the growth of your business. Used correctly, they will become a powerful investment. Why hire a digital marketing agency? As Google Ads is a professional tool, attempting to start on your own without specific knowledge of how it works can cost you more than what you can actually benefit from it. Therefore, hiring a specialized digital marketing agency is your go-to strategy. An expert will know how to utilize Google Ads and leverage your budget for the best results, sales, and business growth.
Avoid problems creating your campaigns or wasting a valuable budget while learning how to use Google Ads. At Creatum Studios we are here for you: we are your digital marketing agency in Miami fl (or wherever you are located, yes we also work remotely!). Our team of specialists in SEM, SEO, Social Media Ads, and more, can help you develop the right Google Ads strategy for your business to achieve the goals you have set. Get in touch with Creatum Studios and request a complimentary personalized proposal for your business.