Before we dig into the importance of SEO, let's briefly explain what it is.
- SEO is the abbreviation of "Search Engine Optimization" and its objective is to increase a website's visibility, improving its ranking for organic results in search engines. The goal of an SEO strategy is to appear among first organic results of search engine queries for one or more specific words that have been selected and that are relevant to the website.
Now that we covered its definition, let's explain why it is truly important for small and medium enterprises.
1# Improve Internet visibility
A good SEO strategy increases visibility thanks to its new optimized content. These will rank highest in search engine results, leading to more website clics and increasing sales probability and bran awareness.
2#Create your brand
Increasing brand awareness is more likely to happen when your website is listed among the first search results like Google, Bing, or Yahoo. Moreover, Clients trust more businesses when they rank high in search results.
3# Long term presence
If you achieve high ranking SEO, it will remain so for a longer time in the Internet. Thus, it is important to keep an eye on and update it frequently - if you want great results and an increase in sales.
4# Cost effectiveness
SEO's cost effectiveness is great if we take into account that the invested money is minimun compared to other advertising strategies. Long term investment is stable.
5# Quality traffic
There is nothing better than quality traffic thanks to high ranking SEO. This indicates that website visitors are genuinly interested in your product or service. Rebound rate is much lower thanks to SEO strategies.
Hands down, a professional in the area can help you get those results you want and optimize your website or e-Commerce to increase traffic, clients, and sales. Our team of experts would be happy to learn about your business and help you out with your SEO! Don't hesitate to chat us bu clicking HERE :D