Miami Engines reaches +1,000 TOP 10 Keywords

Before diving into the full case study, here’s a snapshot of Miami Engines’ transformation after implementing our combined SEO + SEM strategy:

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🚫 Before: 

• Zero to non Google Business Profile presence, 0 paid ads, 0 blog content, and virtually no online visibility

📈 Now:

• 1,128 keywords ranking in the top 10 on Google (Including A.I. Search engines, Google FAQS and SERP Features, such as images, and local results)
  
  
• 📞 Over 54 phone inquiries/month: From combined Google Ads efforts
  
  
• 💡 550+ additional conversions: Including form fills and local actions
  
  
• 🌐 Consistent growth: In organic impressions, clicks, average position, and referring domains
  
  
• 🔄 Improved cost-efficiency: Lower cost-per-click as organic authority increased
  
  

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THE PROBLEM
Before integrating SEO and SEM, Miami Engines was virtually invisible online. With no Google Business Profile, no blog content, and no paid ads, they weren’t capturing any leads—customers searching for “BMW engine rebuild in Miami” were landing on competitors’ websites instead. Phone lines were quiet, and their expertise in BMW performance was going unnoticed.

THE CHALLENGE
Miami Engines faced a tough landscape: a niche market filled with established competitors and national chains. Success here wasn’t about just being online—it was about earning trust in a space where precision and reputation matter most. They needed more than basic marketing; they needed a plan to stand out and become the authority in BMW performance.

THE SOLUTION
We started by assessing their digital presence and launched a dual SEO and Google Ads strategy. Paid ads generated immediate calls and traffic, while SEO efforts optimized their website, built authority, and targeted key search terms. Together, this approach helped Miami Engines own the Google Search real estate and become the go-to source for BMW engine rebuilds.

Tools Used:

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SEMrush

SEOptimer

Google Analytics GA4

Google Search Console

Google Business Profile

Google Ads

Google Merchant Center

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Search Engine Optimization (SEO)

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Our monthly SEO deliverables included:

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4 blogs 

2 Structural Optimizations

2 Press Releases on Reputable Venues

50 Placed Backlinks

Google Business Profile Optimization

4 Google Business Profile Posts

Massive Listing Management

Automatic Review Replies

Location Targeted Pages

Map Rank Tracker

Client network backlinks

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SEMrush shows a substantial increase in organic traffic and organic keywords:

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Both graphics illustrate a steady growth in organic traffic and organic keyword rankings over time, underscoring the success of our SEO strategy. Notably, there is an increase in high-ranking keywords and the emergence of SERP features, including AI-generated results.

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Over 500 A.I. Search results:

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A.I. search for → Where to find n54 engine in Miami

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GOOGLE GEMINI

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Keyword growth:

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980 total keywords in the top 3 search results

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• Organic impressions & clicks (from Google Search Console)

Search results indicate a steady increase in impressions, clicks, and an improved average position within the top 20 listings. This demonstrates growing visibility and relevance for Miami Engines in searches related to their products, services, and business brand. 

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Referring domains

• The data also reveals strong performance in terms of referring domains, with a consistent upward trend over time. This growth indicates that more reputable websites are linking to Miami Engines, enhancing domain authority and boosting overall search engine visibility. These high-quality backlinks play a crucial role in strengthening the site’s credibility and supporting long-term SEO success.

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4. Show Google Ads Situation and Proposed Strategy

Miami Engines was a client that had not run any digital campaigns. We faced a major challenge, as we needed to position the brand and raise awareness about the services it offers. In addition, we developed an initial full-funnel conversion strategy focused on lead generation.

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Proposed Solution: Campaign Strategy - Making an Impact in Miami, Florida

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1. Performance Max
   
   

• Broad reach across YouTube, Maps, Display, Search, and Gmail.
  
  
• Focus on local audiences interested in engines, tuning, and BMW repair.
  
  
• Creatives featuring photos of the workshop, engines, and the team.
  
  
• Optimizations based on calls, local actions, and cost-effective performance.

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Results Achieved Since We Started

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Over 20 quality leads (calls) per month with a stable cost per result and a consistent monthly impression pace.

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2. Search Campaign – Full Brand Consideration and Positioning
   
   

• Direct intent through keywords based on services.
  
  
• Ads with call, location, and site link extensions.
  
  
• Focused on high-converting keywords.

Results Achieved Since We Started

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Over 34 calls per month with inquiries about the services, and more than 550 conversions combined from people who filled out the form and local actions.

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3. Local / Smart | Branding with Intentions
   
   

• Linked with Google Business Profile.
  
  
• Optimized for store visits and calls.
  
  
• Show the business in Maps + local searches.

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Competitive Positioning

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We successfully achieved effective positioning from the start by implementing an aggressive branding strategy, while not losing focus on performance aimed at generating leads with the intention of converting based on the services Miami Engines offers.

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Long case study, so let's wrap things up =)

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The Synergy: SEO + SEM for Maximum Impact

By combining SEO and SEM, we created a powerful feedback loop: paid campaigns drove immediate awareness and conversions, while SEO built long-term trust and authority. Search data from Google Ads informed blog content and local SEO pages, which in turn improved organic rankings. As SEO performance strengthened, cost-per-click decreased, maximizing the ROI of the paid campaigns.

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To close --> From Invisible to Industry Leader

In just a few months, Miami Engines went from being virtually unfindable online to dominating Google’s search results for high-intent keywords. This integrated strategy not only delivered immediate leads but also positioned Miami Engines as the top authority for BMW engine rebuilds in Miami. Today, they continue to grow with a scalable, search-first approach that consistently puts them ahead of the competition.

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